We all know the deal; it’s one of the first little white lies our kids try to slip past us.
And so it begins. For those of us lucky enough to have teenagers we can certainly appreciate these seedlings of debatable discourse taking root so early.
First it’s “Did you brush your teeth, “next it’s “Why are you late?”…and everything in between.
Our kids somehow, when confronted with direct questioning of a proposed wrongdoing, develop word parsing skills worthy of the next Presidential candidate.
Is Colored Toothpaste the Answer?
It all starts with a toothbrush, but parents develop some skills to combat this toothbrush aversion.
Maybe it’s the investigatory skills more along the lines of Sherlock Homes sniffing than Bill Clinton wordspeak, but this development and adaptation guards us against the impetuous gameplay environment of parenthood.
We find ourselves looking for physical proof of tooth brushing by feeling the bristles for dampness, or examining the sink for evidence of toothpaste remnants.
But what if we take a new approach to the age-old problem of getting our kids to brush their teeth?
Enter the Vortex!
Here’s the best part, it was invented by a dentist!
The press release goes on to mention:
“By brushing vigorously, kids delight in watching the toothpaste change color,” says Dr. Wright. “The color change is accomplished not through a chemical reaction, but by simple optics.”
Vortex Toothpaste also has an emphasis on natural ingredients, and contains no sodium-lauryl-sulfate or SLS, a common foaming agent.
“When brushing with conventional toothpaste,” says Dr. Wright, “children find that the heavy foaming makes breathing through the mouth difficult, making the experience frightening. Remove the SLS, make it change color, and you have kids wanting to brush their teeth.”
It reportedly took him 10 years to develop Vortex Toothpaste, and this isn’t his first invention.
His website mentions how Twenty years ago, the retired dentist and scuba-diving enthusiast patented the Storm safety whistle, which can be heard up to 50 feet underwater and is the loudest whistle in the world.
Definitely an interesting dentist!
This could be the most telling quote from Dr. Wright in the battle of getting our kids to brush their teeth regularly, or in getting your invention to market:
“The easiest way to deal with someone who says your idea is impossible,” says Dr. Wright, “is to deal with someone else.”
Good on ya Dr. Wright!
Maybe the easiest way to get our kids to brush their teeth tonight for the requisite 2 minutes 2x per day, is to change our tactics to colored toothpaste!
What do you think?